UX DESIGN LEADER | CREATIVE STORYTELLER | ANIMATED FILMMAKER 

Greg BRo

 

I get energy from creating things, whether that be designing an experience, building a design team, or making an animated short film. I live to create my best work and I am passionate about guiding others to create their best work too.

ANIMATION

I have written, voiced, and animated over 40 animated short comedies, screened in over 20 film festivals nationwide, and won several awards, including the "Best Animated Comedy Short" at the 2012 L.A. Comedy Shorts Film Festival and top honors at the 9th Annual Short Shorts Film Festival in 2014. In 2019, I partnered with DreamWorks TV to launch an animated children's show called "Neighborhood Super Watch," which is available exclusively on Amazon Prime Video. To learn more about my animation, please visit my animation website, TheBroShow.com.

UX DESIGN

I have 15+ years experience in UX + Interaction Design, with an extensive background in both building/leading teams and design delivery. I’ve worked at both agencies and large corporations and utilize a human-centered approach to create experiences that serve clients and their customers. I’m an advocate for user research and rapid prototyping, as well as constant collaboration and laughter throughout the entire design/development process. To view a complete overview of my User Experience Design experience, please visit my LinkedIn profile.

Got a project? Need some help?

If you're interested in a conversation, collaboration, or just want me to email you cat videos, drop me a line.

 

UX DESIGN Specialization

 

primary capabilities

  • Leadership + Design Strategy

  • UX + Interaction Design

  • User Research + Testing

  • Ideation + Brainstorming

  • Feature Definition + Prioritization

  • Information Architecture

  • Prototyping

  • Storyboarding + Storytelling

Common Project Types

  • Responsive website designs

  • Mobile apps

  • Mobile sites

  • Microsites

  • Strategy

  • eCommerce

  • HealthCare

  • Finance

 

HUMAN-CENTERED Approach

 

I am passionate about helping my clients solve their digital problems through design, creativity, and empathy. I utilize a human-centered design approach to forge meaningful relationships between brands and their primary customers, aligning their business goals to the needs of their customers.

 
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Discovery + Planning

It’s important to establish the problem we’re looking to solve and who we’re solving it for. This context feeds into ideation and helps us establish a strategy that addresses the needs of both the business and their customers. This work upfront is the foundation for success down the road.

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Design + Test + Improve

Once we understand the problem, now it’s time to create the solution. The right approach can vary based on timing, budget, and technology we’re designing for, but typically I’ll look to create an interactive prototype that allows us to vet our solution with actual users and validate direction quickly and cost effectively.

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Deliver + Deploy

Once our experience is designed, tested, and optimized, it’s time to deliver. I’ll partner directly with developers to ensure they have everything they need to build out the experience. I will review, test, and address improvement opportunities right up till we’re ready to deploy. 

UX Experience highlights

Horizontal Integration, Sr. Director of UX & Design

July 2017 - December 2017

  • Assisted agency rebranding effort while optimizing internal marketing processes and execution

  • Developed and piloted design intern program

  • Participated in local UX Design community to mentor, scout, and network with talent

  • Directed and executed UX and Creative projects across a diverse client portfolio

  • Built and led agency design team comprised of UX and Interaction Designers

  • Developed team structure and streamlined overall UX processes and delivery

  • Managed all UX and Creative project resourcing

  • Collaborated with other departments to improve processes, evangelize UX, and forge strong partnerships

  • Supported new business development and sales pitches

Clients: UnitedHealth Group, Raymond James, CHS, TCW, Starkey, First Tech Federal Credit Union

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Slalom, Sr. UX Consultant

February 2015 - July 2016

  • Integrated UX research and concept prototyping into iterative design/development process

  • Led requirements gathering workshops with a range of users and stakeholders

  • Developed strategy, end-to-end user experiences, and functional user interface designs for web and mobile applications

  • Helped to build out the UX Design capability for the Minneapolis Digital Team

Clients: Target, Best Buy, Buffalo Wild Wings, Uponor Plumbing, Prime Therapeutics

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Best Buy, Sr. Manager of UX - Digital Experiences + Mobile

December 2010 - September 2014

  • Integrated UX research and concept prototyping into iterative design/development process.

  • Conducted user research to evaluate various cross channel experiences.

  • Developed and mentored UX and Design talent

  • Generated ideas, flows, wireframes, visual designs, and illustrations for Channel Design digital concept team

  • Developed and managed cross-channel UX team of Information Architects, Visual Designers, and Researchers, with a primary focus on mobile and gestural interactions

  • Led UX for various high profile digital experiences, including Best Buy’s mobile site, mobile app, tablet site, tablet app, and various in-store customer and employee facing tools

 
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About

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Hey there! My name is Greg Bro. I am a UX/UI Designer and an award-winning Animator working out of Minneapolis, Minnesota. By day, I use design and storytelling to solve problems for my clients and their customers. In the evenings and over the weekends, you’ll find me using those skills to create animated short films. My latest animated project was a children's show I created for DreamWorks TV that launched on Amazon Prime Video in 2019.

Whether it’s UX or cartoons, I just love to create things. I also love working with smart, fun, passionate people. It’s what gives me energy every single day. If you’re interested in partnering on a project together, please send me a note.

Let's work together.

Have a project you could use some help on? Let's grab a coffee (over Zoom) and chat about it.

Email: greg@gregbrocreative.com
Phone: 612 306 0456
Address: Minneapolis, MN